LIAM™ | WOOL JACKET WITH STRAIGHT COLLAR

"Neat without a bit of fuss."

Mornings are a rush and I've no time to be thinking about what I throw on. Put this on before an early start and a colleague said I looked well on it. It's the cloth carrying it, there's real substance to the thing. Spot on now the mornings have gone cold.

"Herself told me to leave it on. That's that."

Threw it on before heading out for a meal and my wife told me to leave it exactly as it was. The fabric holds its shape the whole night and never creases. Grand bit of kit for the cold stretch coming in. Two more on the way already.

"Haven't let on where I get it."

The lads keep asking what's changed about the way I dress and I've said nothing. The material is thick and dense, keeps the autumn cold out on the walk to work no bother. Nothing flashy about it. That's the whole reason it works.

"She thought I was Italian."

First time ordering clothes online in a good while and I was worried about the sizing. Came in bang on. Wore it to a meal down by the harbour on a cold evening and stayed warm the whole night. My date reckoned I was Italian. I'm from Waterford. I'll take it.

"My father said I finally get it."

Wore it to my father's birthday meal. He's 74 and impossible to please. Halfway through he leaned in and said I'd finally sussed out what decent clothes are. He even reached over to feel the cloth. That's high praise off him.

"Never a burgundy man. I am now."

Herself picked it out as a gift and I wasn't sure about the colour. Turns out the deep autumn shade is spot on. Three fellas at Sunday brunch asked where it was from. The material feels dear in the hand, in the best way. Ordered two more since.

"They thought the boat was mine."

Weekend down at a mate's marina. Had it on Saturday morning with dark jeans. By ten a couple on the pier had me down as the owner of one of the boats. It's not mine, but the cloth is heavy enough to hold up to the wind off the water, so I get why they thought it.

"Years after this look. Finally sorted."

Spent a small fortune over the years trying to get this look right. The fabric weight here is exactly right, substantial but not stiff, and it drapes properly instead of sitting flat. Great for layering through autumn. Worn it four times, a comment every time.

"Don't do reviews. Had to for this."

A mate showed up to a barbecue better turned out than the rest of us. It was Liam Winhold. Ordered the same night. Fits perfectly at 6ft and just under 13 stone, and the fabric is a clear step above anything else in the wardrobe.

"Three orders in and going again."

Had a wedding coming up and needed something considered. The combination was perfect and a few people asked about it during the reception. The cloth has a richness the photos don't quite show. Same quality across all three orders now.

"Warm enough for the coast walks."

Bought it heading into the cold and it's become the one I reach for. The material is thick and holds the heat without any bulk. Took it walking along the coast at the weekend and it handled the wind and the drizzle grand.

"The material is a level above."

You can feel the difference the second you pick it up. Dense, soft and finished properly, no thin lining or loose threads anywhere. Wore it through a wet week and it held its shape without a bother. Worth every cent.

"Autumn wardrobe sorted."

Replaced half my cold-weather gear with Liam Winhold this season. Everything has the same dense, quality feel and the colours suit the time of year. Washes well too, no bobbling after a good few wears. Exactly what I was after.